Byford Smiles welcomed its highest June new-patient total in the supplied history. Paid search and local visibility supported strong patient action, while the open enquiry pipeline gives us a practical opportunity to help more prospective patients move forward with confidence.
Eighty-four new patients joined Byford Smiles in June.
This was the strongest June result in the supplied history, 36 patients above June 2025 and 28 above June 2024.
Paid search was the strongest visible source of new contact activity.
Google Ads recorded 10 conversions, while paid search accounted for nine of the 12 captured contacts and seven open opportunities.
Eleven opportunities were still open at the time of reporting.
Timely, reassuring follow-up can help more prospective patients understand their options and feel confident about booking.
Improve Booking Follow-Through.
We will focus on connecting marketing activity more clearly with appointments and patient outcomes.
The month showed healthy patient acquisition, measurable demand from paid and local search, and a clear opportunity to make the journey from enquiry to appointment easier to follow.
June set a new benchmark for patient acquisition.
The 84 new patients recorded in June were 75% above June 2025 and 50% above June 2024.
Paid search created the clearest visible enquiry pathway.
Nine captured contacts were attributed to paid search, and Google Ads contributed seven of the 11 open opportunities.
Forms remained the preferred way for patients to begin a conversation.
Six contacts came through forms and five through external forms, while one patient used the chat widget.
The Google Business Profile encouraged direct patient action.
The supplied last-30-day view recorded 148 calls and 136 website visits from 997 profile views.
Organic search remained the largest website source despite softer overall traffic.
The supplied website view recorded 556 organic visitors, providing an important foundation for ongoing patient discovery.
Website traffic was 26.02% lower than the previous 30-day period.
This makes it important to protect organic visibility while ensuring the visitors who do arrive can find a clear and reassuring next step.
Each page supports a different patient need, giving prospective patients relevant information and a direct next step when they are ready to contact the clinic.
Landing Page
Trusted Dentist in Byford
This page builds trust quickly and gives prospective patients a clear, reassuring route to request an appointment.
Open Landing Page
Landing Page
Dental Implants
This page supports higher-consideration implant enquiries by explaining the consultation, evaluation, and personalised treatment-planning journey.
Open Landing Page
The strongest result is the number of patients who chose the practice. Paid activity, local visibility, and the website all contributed measurable patient action, while the open enquiry pipeline remains the clearest next opportunity.
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10
Google Ads conversions
June new patients: three-year comparison
A year-by-year view of June results from the supplied patient workbook.
June 2026 brought 84 new patients. This was the strongest June in the supplied history, 36 patients above 2025 and 28 above 2024.
1.28KWebsite visitors
last 30 days
556Organic visitors, the largest website source.
522Direct or unattributed visitors.
127CPC visitors from paid search activity.
66Referral visitors arriving through other sites.
997Google Business Profile views in the supplied last-30-day view.
148Calls recorded from the Google Business Profile.
The available channel data shows a useful balance: Google Ads generated measurable conversions, organic search remained the largest website source, and the Google Business Profile encouraged calls and website visits.
Google Ads produced 10 conversions from 215 clicks.
The campaign reached 1,109 impressions with a 4.65% conversion rate. Spend was A$1,817.41, with an average cost per conversion of A$181.74.
Organic search remained the largest website source with 556 visitors.
Although total website traffic was 26.02% lower than the previous 30-day period, organic discovery continued to provide the strongest source foundation.
Local visibility generated 148 calls and 136 website visits.
The supplied last-30-day profile view recorded 997 total views, showing that nearby patients are actively using the listing to take the next step.
Google Ads contributed seven open opportunities with A$3.5K in visible value.
The next priority is to connect these opportunities with confirmed appointments so the clinic can see which enquiries are progressing and where patients may need more support.
Byford Smiles achieved an excellent patient result. The next opportunity is not simply to create more activity, but to help the interest already being generated progress into clearly recorded appointments and outcomes.
Eighty-four new patients made June the strongest June in the supplied history.
This is a meaningful business outcome and a strong sign of continued patient demand.
New patient volume was 75% higher than June 2025.
The practice welcomed 36 more new patients than the same month last year.
Paid search was the strongest visible source of contact activity.
It contributed nine of the 12 captured contacts and seven open opportunities.
Convert Open Enquiries.
Eleven opportunities were still open, giving the clinic a clear group of prospective patients to support with timely next steps.
Website traffic was softer than the previous 30-day period.
Protecting organic discovery and strengthening conversion pathways will help the clinic get more value from each visit.
Strong patient growth continued even with a smaller website audience.
The combination suggests that the quality of patient pathways and follow-through matters just as much as overall traffic volume.
The next actions are designed to protect what is working, improve visibility across the enquiry journey, and help prospective patients receive the timely support they need to book with confidence.
1
Improve booking follow-through.
What we are doing: Review the 11 open opportunities and support a timely, reassuring follow-up process for each prospective patient.
Why we are doing it: The open pipeline is the clearest immediate opportunity to convert existing interest into appointments.
Expected outcome →More prospective patients receiving a clear next step and progressing towards a confirmed booking.
2
Refine paid-search conversion quality.
What we are doing: Reconcile the 10 Google Ads conversions with the seven Google Ads opportunities and review the patient pathways producing the strongest enquiries.
Why we are doing it: A clearer connection between advertising actions and CRM outcomes will help us focus investment on the activity creating real patient value.
Expected outcome →Better visibility into lead quality and more confident campaign decisions.
3
Protect organic and local discovery.
What we are doing: Continue strengthening service information, Google Business Profile activity, and clear website pathways.
Why we are doing it: Organic search delivered 556 visitors, while the Google Business Profile generated 148 calls and 136 website visits.
Expected outcome →Steadier high-intent discovery and an easier journey from search to contact.
4
Strengthen the two landing-page journeys.
What we are doing: Review the general and implant pages to keep their calls to action clear, reassuring, and easy to track.
Why we are doing it: The pages support different patient needs and should make it simple to move from information gathering to an enquiry.
Expected outcome →Clearer attribution and more confident appointment or consultation enquiries.